Business Intelligence Strategy
Most companies realise that using Business Intelligence and Analytics is a good idea and will help them to make the business more efficient and effective. What they don't know is where to start and how to implement an Information strategy that will both be accepted by their staff and will meet the legal requirements for privacy and security. Surveys done by many analyst companies indicate that 70% - 80% of Business Intelligence projects lead to disappointment, particularly amongst the people who paid for them. Two of the major reasons for failure are using "old" technology and the lack of understanding of what Business Intelligence is and what it isn't. We can help you build a strategy that will meet your requirements and your budget.
Software Selection
Choosing the analytics software that will work for your organisation is no easy task. Many companies just go to the website of their favourite analyst company and download the latest report, most of these reports (the good ones at least a 100 pages long), and look at the latest "quadrant" or "wave" and select the product that scores the highest. Another favourite technique is to select the offering of either your ERP vendor or your database vendor because it will integrate better with the products that you already use. Neither of these techniques work very well in practise, choosing the right solution can earn far more than the product costs and making the wrong choice is at best a wasted opportunity, at worst a very expensive mistake. We have years of experience of software selection, both in the area of Business Analytics and Big Data and Data Integration, our partnership with BARC gives us access to the most up to date information regarding all the software vendors and their products.
Sales and Marketing Maturity Assessment
Working together with Jim Irving we have developed a Maturity Model for a combination of Sales and Marketing to let you understand the areas where your sales and marketing organizations are strong – and where they are weaker. AND enable you to see quickly where a strong focus will deliver the best results. The input for the maturity model comes from a combination of many years of practical sales and marketing experience, more than 20 external advisors and artificial intelligence (AI) . We ask that 5 different people (in different functions) within your organization fill in the questionnaire from which we generate an in-depth report show where are strong and week points are enabling you to become more effective and more efficient as a commercial organization
